Rating Credit Over Privacy?

Elle Todd

Revolution reported yesterday that Google may start identifying web users with good credit ratings in order to enable advertisers to target them with ads for luxury goods. The information would be obtained, for example, from information provided when applying for credit cards online.

Although valuable to advertisers, this does at first glance appear to be the type of activity which has caused real nervousness in Europe around behavioural advertising and the use of cookie-type devices for marketing (even where personal data per se is not involved). As recently reported on Datonomy, European legislation is currently being revisited to potentially harden the position on the use of certain such techniques. Do Datonomy readers think a further consumer backlash in this area could push the firmer stance into touch? Datonomy hopes not for wider industry’s sake?

Leave a Reply

Your email address will not be published. Required fields are marked *