Online personal data: new ICO code goes lives as e-book

Claire Walker

The ICO’s long awaited “Personal Information Online Code of Practice” has arrived. Fittingly, it is available as an interactive e-book with some fun graphics (Datonomy particularly likes the mock website, and the moving graph. It’s like something out of Harry Potter!) For the Luddites among you, the new code also comes as a good old-fashioned PDF version for reading on the train home.

Datonomy will be doing just that, and will bring you its more considered thoughts on the new guidance in due course. But at first glance, the new guide looks promising – setting out the ICO’s interpretation on DP compliance for all things online, in one comprehensive and user-friendly source. It addresses topics including marketing to children and othe vulnerable groups, the use of Online Behavioural Advertising, privacy settings and cloud computing. Icons in the margin indicate at a glance a green “thumbs up” for good practice and a red “thumbs down” for practices to avoid.
Our full verdict to follow, but for now Datonomy gives the ICO “thumbs up” for (at last) producing some practical analysis on these commonplace, but often very complex, areas of DP compliance.
But it gives a “thumbs down” to the very confusing “4-pages- to- a- sheet ” way the PDF prints. Perhaps the ICO is also trying to encourage us to be greener by making the online version of its guide the more attractive and accessible way to absorb its new guidance!

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