Olswang has launched ADTEKR, a weekly update on topical issues from the word of adtech, covering not only regulatory issues but key industry trends and a jargon-cruncher. Readers of Datonomy might be particularly interested to hear about the many privacy-related issues raised by this technology including:
- recent developments regarding user’s consent for device fingerprinting;
- Verizon’s use of a unique identifier header tracking tool or “zombie cookies”, which it uses on its customers’ smartphones;
- the increasing amount of fraudulently generated non-human traffic and the advertising industries response,
…and much much more.