Olswang has launched ADTEKR,  a weekly update on topical issues from the word of adtech, covering not only regulatory issues but key industry trends and a jargon-cruncher. Readers of Datonomy might be particularly interested to hear about the many  privacy-related issues raised by this technology including:

  • recent developments regarding user’s consent for device fingerprinting;
  • Verizon’s use of a unique identifier header tracking tool or “zombie cookies”, which it uses on its customers’ smartphones;
  • the increasing amount of fraudulently generated non-human traffic and the advertising industries response,

…and much much more.

To receive the short weekly alerts, please visit www.adtekr.com/ and enter your email details on the left hand side of the screen, or follow @adtekr

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