With the fast-moving nature of automotive technology, there is no doubt that automotive transport is soon set to become very different. Connecting cars to the internet creates an opportunity for several new business models fed by thousands of apps and data flows, and autonomous connected cars will allow drivers to use the internet in a self-driving car in the same way as they would at home or at work. The use of data collected by machine learning algorithms allows these cars to deliver a personalised customer experience to drivers and passengers, however this creates privacy issues in relation to personal data usage, and the only way for the Internet of Things (IoT) to reach its full potential for innovation is by building consumer trust. The EU legal framework is developing in respect of data protection, particularly with the EU General Data Protection Regulation coming into force in 2018, and the … Continue Reading ››