Connected cars and other challenges in the EU IoT privacy ecosystem

Blanca Escribano

With the fast-moving nature of automotive technology, there is no doubt that automotive transport is soon set to become very different. Connecting cars to the internet creates an opportunity for several new business models fed by thousands of apps and data flows, and autonomous connected cars will allow drivers to use the internet in a self-driving car in the same way as they would at home or at work. The use of data collected by machine learning algorithms allows these cars to deliver a personalised customer experience to drivers and passengers, however this creates privacy issues in relation to personal data usage, and the only way for the Internet of Things (IoT) to reach its full potential for innovation is by building consumer trust. The EU legal framework is developing in respect of data protection, particularly with the EU General Data Protection Regulation coming into force in 2018, and the European Commission’s review of the ePrivacy Directive. Regulators of the industry are also taking specific actions in the automotive market to ensure compliance with these laws. What is certain is that the complex value chain and the significance of liability surrounding connected cars requires regulators to ensure legal certainty when interpreting how companies can be compliant most efficiently. Click here to read the full article, originally published in the IBA Communications Law Newsletter, June 2016.

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