Yesterday, 10 January, the European Commission (EC) presented its formal proposals for the new ePrivacy Regulation. On initial analysis, the first official draft of the Regulation appears broadly similar to last month’s leaked version, explored by Datonomy here.

Datonomy will be providing a fuller analysis, however in the meantime the EC’s Fact Sheet provides a useful starting point. The Commission’s aim is to have the new Regulation adopted by 25 May 2018 when the GDPR takes effect.

Olswang’s Head of Digital and Data, Elle Todd, and Alex Dixie, the firm’s Head of Adtech, will be taking a first look at the practical impacts of the new proposals in a webinar at 15:00 UK time on Thursday 19 January. Follow this link to register. In particular the webinar will examine:

  • changes in the scope of the new regime to cover Over-The-Top services
  • the impact on the use of cookies and other forms of tracking
  • the impact on marketing consent rules
  • the next steps in the legislative process.

We hope Datonomy readers will be able to join us – follow this link to register.

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