All posts by Rose Falconer

The Information Commissioner's Office (ICO), the UK's data protection regulator, is cracking down on the online gambling sector's use of personal data to promote online gambling. It has contacted around 400 companies to threaten them with fines of up to £500,000 if they are found to be collecting and using personal data for marketing in a manner which does not comply with the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR). In its press release, the ICO said it is writing to over 400 companies, all believed to be egaming marketing affiliates, demanding they set out how they use people’s personal details and send marketing texts, including where they got people’s personal information from and how many texts they sent. What is the ICO worried about? The ICO has expressed concern that the prolific use of affiliate marketing is resulting in a lack of accountability, … Continue Reading ››